Social Media

Stay Ahead of the Game, Start Using #Hashtags in Your Business Marketing Campaign

Have you ever noticed the little hashtag symbol (#) at the bottom of your TV screen with a key phrase attached while watching your favorite TV show?  TV programs are using what is called, “hash tagged phrases” to measure who’s watching and track all of the chatter about their show.  (See below) As discussed in …

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A Basic Guide to Social Media Marketing for Small Businesses

Does the thought of using social media as a marketing tool give you a headache?  As I’m sure you’ve noticed, social media is not going away.  So, If you’re interested in getting started with social media marketing but don’t have a clue where to begin, keep reading.  This blog is designed to give a basic …

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How to Utilize Social Media during a Crisis

Although society relies a great deal on traditional crisis communication resources such as TV and Radio, Social Media platforms are becoming a major tool for communicating emergency information to clients, friends, colleagues and mass groups of people in general during a disaster or crisis.  Social Media allows instantaneous access to your target audience.  Mobile Apps …

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Is It Time for Your Agency to Implement a Social Media Policy?

If your business has just ventured into the social media world, you may want to consider looking into a social media policy to add to your company’s employee handbook (you should also encourage your clients to do the same)!  There really is no way of avoiding social media marketing at this point; even Goldman Sachs …

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