LinkedIn is the most widely used social media platform among professionals. It is great for finding leads, vendors, and other professionals in your industry as well as growing your business. Your agency most likely has a LinkedIn company page at this point. One of the biggest mistakes that a company can make with their LinkedIn Company Page is letting it sit stagnant. LinkedIn has updated their Services Page to ‘Showcase Pages’.

Companies can now utilize Showcase pages as a way to extend your company’s various products and services by creating a dedicated ‘child page’ for those aspects of your business. Your colleagues and clients can then follow these showcase pages just as they follow any other company page.

Here are some answers to a few questions you may have about Showcase Pages…

• How many Showcase Pages can my company create? Initially you can create up to 10 Showcase Pages for your company.
• Will each Showcase Page have its own URL? Not at this time; the format for a Showcase Page URL will be as follows: linkedin.com/company/[showcase_page_name].
• Who can edit my company’s Showcase Pages? You must be a Showcase Page administrator in order to edit your Showcase Page.
• Can you have different administrators for Showcase pages and the Parent Company Page? Yes. It is possible to be an administrator of a Showcase Page and not an administrator of the Parent Company Page.
• How many Company Pages can a Showcase Page be associated with? One.
• Is there Ad space on Showcase Pages? The only advertising placement for Showcase Pages is a 1×1 text ad at the top of the page.

Research shows that in professional marketing, LinkedIn is the most effective social networking tool for producing qualified leads within your industry.

Keep up to date with what’s new at New Empire Group, Ltd. by visiting our website, www.NewEmpireGroup.com or find us on Facebook, LinkedIn & Twitter!

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