LinkedIn is the most widely used social media platform among professionals. It is great for finding leads, vendors, and other professionals in your industry as well as growing your business globally. The thing is, most people don’t really know what to do with LinkedIn once they’ve created their profiles. Here are a few ways businesses can use LinkedIn to maximize their experience.
- Make sure you create an informative ‘Company Overview’ for your company profile so other professionals know exactly what you do.
- Utilize the “Products” section of your company profile page – creating an overview of each product you provide is a great way for other professionals to learn more about your company.
- Ask for recommendations of your products – this gives credibility to the products you are promoting.
- Use the Company Updates – post your blogs and other important updates related to your Company or industry. The more you post, the more people will know about your company, it’s as simple as that.
- Join the “Groups” that relate to your industry – for example, if you are in the Commercial Real Estate Insurance Industry, you might want to join the “Insurance Journal – Property Casualty Insurance News & Info” Group, etc.
Try these tips to help get more out of your LinkedIn company profile!
If you liked this blog, also check out:
LinkedIn – What is it & How will it Benefit you as an Insurance Professional
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