Times are changing. Social media is no longer just for young kids who have too much time on their hands. Social media is turning into a very important avenue for businesses to market to new and existing clients.
How Social Media can help your Marketing Campaign…
- You increase your chances of being found – being on several different social media sites will help increase your company’s SEO.
- Direct engagement with your customers – using social media can help you stay in constant contact with your clients so you know exactly what they want and need at any moment. Social media platforms such as Tweetdeck and HootSuite are two great tools you can use to stay logged in to all of your social media sites in one place.
- Brand definition – social media sites such as Facebook and Twitter are a little bit less formal than what your company’s corporate website should be. This allows you to post pictures from your company holiday parties, charity events your company may participate in or any other special events you choose. It allows your clients to see your company’s real personality and culture as well as seeing pictures of the people they work with daily.
Using these sites will build a more personal relationship and sense of trust between you and your clients. Trust is a major factor when clients are choosing who to place their business with.
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