There’s an exciting new marketing opportunity for your company on Facebook! If your company has a Facebook page already, you are probably familiar with the fact that Facebook has been pretty strict regarding how businesses can utilize their site. In an effort to increase its advertising revenue, Facebook has relied on brand pages using sponsored ads to accumulate a higher fan count. This can be frustrating at times, but there’s good news! Facebook has changed up their guidelines a bit to offer a little more breathing room in terms of your company’s cover photo.
Although they haven’t totally lightened up, they have become less strict with the rules regarding cover photos. The updated guidelines now read:
“All covers are public. This means that anyone who visits your page will be able to see your cover. Covers can’t be deceptive, misleading or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20 percent text.”
Facebook’s Cover Photo guidelines originally stated:
“All covers are public. This means that anyone who visits your page will be able to see your cover. Covers can’t be deceptive, misleading or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
“Covers may not include:
i. images with more than 20 percent text;
ii. price or purchase information, such as ‘40 percent off’ or ‘download it on socialmusic.com’;
iii. contact information such as a website address, email, mailing address, or information that should go into your page’s ‘About’ section;
iv. references to Facebook features or actions, such as ‘like’ or ‘share’ or an arrow pointing from the cover photo to any of these features; or
v. calls to action, such as ‘Get it now’ or ‘Tell your friends.’”
What this means to your company? Well, rules ii. to v. have been removed giving your agency the opportunity to be more creative. You can now update your photo with a clear call to action button, urging fans to ‘Like’ your page!
To learn more about New Empire Group, Ltd. visit our website, www.NewEmpireGroup.com or find us on Facebook, LinkedIn & Twitter!
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