Does the thought of using social media as a marketing tool give you a headache? As I’m sure you’ve noticed, social media is not going away. So, If you’re interested in getting started with social media marketing but don’t have a clue where to begin, keep reading. This blog is designed to give a basic explanation the different social media sites you can use in your small business marketing campaign.
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With over 845 million users, Facebook “helps you connect and share with the people in your life”. And it’s is not just for personal profiles any longer. Your agency can post pictures of events, important highlights, agency news, etc. as well as following other leaders in your respective industry to keep up to date with what’s going on. |
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Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Find the accounts you find most compelling and follow the conversations. This is a great way to stay up to date with news straight from reporters, celebrities, industry leaders, corporations or regular people such as clients. With a 140 character limit, you must be short and to-the-point. |
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This is a location based check-in ‘mobile app’ that allows you to discover and learn about great places nearby, search for what you’re craving and get deals and tips along the way. By using Foursquare and suggesting that your clients use the app it will allow your clients to ‘check-in’ to your agency or a meeting with you. Everyone who is following that particular client will see the update and in turn, become aware of your agency. |
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A mobile app that allows you to snap a picture, choose a filter and share photos with friends & family. A lot like Twitter, Instagram allows you to expand your reach by #hashtaging certain key words and phrases. This allows your posts to be seen by people that may not already be familiar with your business, but are interested in the content that you are sharing. |
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YouTube allows people to discover, watch and share originally-created videos. This could be a great tool for your agency to get the word out about different products or programs you’re offering. It gives you the opportunity to create viral buzz about your agency as the site receives over 3 billion views per day! |
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LinkedIn is basically an ‘online resume’. It is the world’s largest professional networking tool. This is a great way for industry professionals to meet other industry professionals. There are online ‘discussion’ boards for almost every industry and allows you to stay current with industry news. |
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A social media ‘bookmarking’ site that allows users to collect and share photos and links to their favorite interests, DIY crafts, hobbies, recipes, websites, etc. Millions of people use pinterest to make a wish list, plan a trip, and organize and event, start a collection or plan a project. |
Click here to download a .pdf version of this table to forward on to your clients & co-workers!
Are you still confused about how to post on each site? The example below might help!
It is important to remember that Social Media is not just for personal use anymore. It is a great way to reach thousands of people the way you never could before. Word of mouth is a powerful marketing tool and using social media allows your clients to do most of the work for you by ‘checking in’ to your business on Foursquare or Facebook, posting about how great their meeting was with your company on Twitter or Facebook, or posting a picture of themselves at your company on Instagram. It is really amazing how many people you can reach through social media.
New Empire Group, LTD. offers coverage for Property Managers, Community Associations and Apartment Building Owners! To check out what’s new at New Empire Group, LTD. visit our social media sites – Facebook, LinkedIn & Twitter!
