I’m sure you’ve heard the term, ‘Out of Sight, Out of Mind’?  Every company wants their website or blog to receive more traffic; frequent contact with your customers will help you keep their attention and ultimately their money.  Email marketing can be one of the most effective techniques that you implement in your marketing strategy.

 

Try these 5 simple tips to help set your email marketing campaign apart from the rest…

• Personalize your Marketing Emails – address recipients with their name rather than a general ‘hello’.  If the email is personalized it will feel less like a bulk email and the reader is more likely to read the content.
• Create a clear ‘call to action’ – be sure to tell the reader exactly what you want them to do.  Try a line like “Click here for your 10% coupon”.
• Avoid punctuation such as exclamation points (!) and question marks (?) in your subject line – often times using punctuation like these will automatically send your email directly to the recipients spam folder.
• Spell check – be sure to spell check your emails for spelling and grammatical errors.  These emails are going out to hundreds of people; they will take your emails less serious if they pick up on frequent misspellings.
• Engage your readers from the subject line – try enticing them with a contest, promotion, benefit or question.

Every company has different email marketing goals, but the overall objective is to increase your revenue and boost your business.  Remember, the main point of email marketing is to engage your readers so be creative and use these tips to help set your email marketing campaign apart from the rest!

Do you have any different Email Marketing Techniques that you find work the best?

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