Twitter is something most Insurance Professionals and businesses in general are a little wary of. It is normal to be skeptical of the unknown, but Twitter may be something you should seriously consider when trying to connect with other professionals and prospective clients within your industry. It is a simple & effective way of marketing that anyone, even those who are less creative can tackle! Twitter can be considered a “micro-blogging platform”. Twitter allows you to “Tweet” which in laymen’s terms means posting updates. Unlike Facebook, you are limited to 140 characters – ensuring you keep it short and sweet, thus keeping focus on the point you are really trying to get across without all of the extra ‘fluff’.
Using Twitter is a great way to…
- Connect with other Insurance Professionals
- Connect with prospective clients and existing clients
- Inform people about new products you may be offering
- Update your followers on what social/networking events you and your company will be attending
- Follow clients and see what they’re interested and “Tweeting” about
- Build a better relationship with your client-base
As an Insurance Professional, there is nothing you should be intimidated by – it’s simple, and sometimes less is more! The only information your followers will have access to, is the information you, yourself “Tweet” about. So, Happy Tweeting!
To learn more about New Empire Group, Ltd. visit our website, www.NewEmpireGroup.com or find us on Facebook, LinkedIn & of course, Twitter!
Don’t forget to check out the great Insurance Programs for Condominium Insurance, Cooperative Insurance, Apartment Insurance and Property Manager’s Insurance that New Empire Group, Ltd. offers!
