Have you ever heard the old saying: ‘The fortune is in the follow-up.’?  Think of how you feel when you make a big purchase for the first time or any instance where you are the consumer.  When you are made to feel appreciated and cared for, you are more likely to become a repeat customer.  This is true for any business (regardless of your industry).

Following up with your customers and clients is one of the most important actions anyone in business can take.  It proves you are invested in the satisfaction of your customers and clients and it allows you to get important feedback about your products or services.  This is what you need to make your business grow and evolve.  It also allows you to contain any negative feedback before it has the chance to hinder you or your business’ reputation.

Another important item to consider is not allowing follow-ups with potential clients or customers to fall through the cracks.  Follow up on quotes and proposals you’ve submitted to them or just check in with them to see if they have any other business you can work on together.  This lets them know that even if the first piece of business they submitted to you didn’t work out, you are still interested in working with them.

Here are a few follow-up options to consider:

• A phone call
• An email
• A hand-written note

Remember, not all forms of follow-up will work for you and your business.  There are many different ways to follow up with your customers and clients.  You must go with whichever option you feel the most comfortable with to ensure you continue to do it.

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